Allow us to introduce ourselves. We're the in-house media team behind 3X Capital, telling Dubai's real estate story to the world every day.
Photography, film, finance, operations and listings — the studio keeps the brand impossible to ignore and the business impossible to fault.
A name Mohammed Zohaib mentions with pride, on screen and off — Pranav TP.
Eight-plus years across photography, videography, and digital marketing sit behind that credit, and the range matters. He moves from behind the camera to the edit timeline to the campaign calendar without changing gears, treating all three as one problem.
The recognition is earned. Pranav built the social media presence that carried Mohammed Zohaib to number one in Dubai's real estate conversation — holding the consistency, shaping the visual language, and engineering the strategy beneath everything an audience ever sees. Influence at that scale doesn't happen by accident. It gets designed.
As a Social Media Manager, YouTube Channel Manager & SEO Specialist, he understands how to position individuals and businesses online — from content planning and platform strategy to audience growth, brand perception, and day-to-day channel management.
That full range now belongs to 3X Capital, where he leads the media function with the same intent that made the last brand impossible to ignore.
A power-packed talent, and one of the company's genuine assets.
Brands do not grow by accident in this market. Letteeshya John has spent thirteen years proving it.
A seasoned real estate marketing leader with over 13 years in Dubai’s competitive sector, she has built her career on three things that rarely arrive together — brand growth, market positioning, and commercial performance. The marketing is never decoration. It is measured against the business it grows.
She works as a 360-degree strategist, with expertise running across brand strategy, property positioning, digital marketing, lead generation, CRM, portfolio management, and investor engagement — connecting marketing strategy to business growth without a seam in between.
An MBA in Finance and Systems and an award-winning leadership track record give her a rare combination: commercial intelligence, market insight, technology, and people-centric leadership, applied to building high-performing teams and scalable growth platforms.
Her vision is to elevate real estate brands through strategic innovation, disciplined execution, and measurable results — creating lasting market influence and sustainable business value. At 3X Capital, that is exactly the job.
A visual storyteller with a sharp eye for composition, detail, and cinematic execution.
More than seven years across video editing, cinematography, Digital Intermediate, VFX, and visual design sit behind that eye. The combination matters: technical expertise and creative instinct arriving in the same person, applied to every project as one discipline.
The experience runs beyond post-production. Vignesh has worked as an Assistant Director on a television game show telecast on Star Vijay Tamil — hands-on professional television production, direction, coordination, and on-set workflows, where a broadcast deadline is not a suggestion.
As an editor he approaches every frame with precision — pacing and storytelling first, then transitions, SFX, visual effects, and final finishing. His grounding in DI and cinematography lets him hold strong visual consistency while producing polished, professional outcomes.
Today that experience works for 3X Capital, where Vignesh shapes the company’s visual identity through high-quality editing, cinematic execution, and post-production.
A screen most editors will only ever photograph, Sarang Therath has already worked on — the Burj Khalifa.
It came through his work with Dubai Opera, where two of the pieces he produced were displayed on the tower. Most editors spend a career hoping for a credit like that. It also came with a rare demand: work seen by an entire city, on the world's most watched screen, where a single rough cut is visible to everyone. Four-plus years of building to that level set his standard, and he has not lowered it since.
At 3X Capital, that standard now works for the agents. Sarang edits the property films, listing videos, and campaign content the sales team takes to market. He builds them to hold attention — the right pace, clean cuts, and motion graphics that guide the viewer to the information that matters instead of just filling the screen.
In a market where investors scroll past a hundred property videos a day, quality is what makes someone stop. A well-finished video signals a serious company before a single word is spoken.
Every agent Sarang works with gets that same finish, and that consistency is exactly how a brokerage builds a brand people recognise.
Buyers at this level decide with their eyes long before they read a specification. Mohammed Rahil works in that gap.
As Content and Visual Media Specialist he creates the visual media that carries the agents' listings to market — deciding how each property is shot, presented, and packaged so it reads as premium at first glance.
Seven years behind the camera built the craft. The two spent in real estate taught him what actually moves a buyer in this market: which angle sells a view, which light flatters a finish, and which detail a serious investor looks for first.
His edge is an understanding of buyer psychology. A purchase at this level is emotional before it is financial, and he composes for that — building a feeling into the frame rather than a checklist of features.
The result is listings that stand apart in a market where most look interchangeable, and a portfolio that looks consistently premium wherever it appears.
Property by property, Rahil is shaping how 3X Capital is seen by the people who matter most: the ones deciding whether to buy.
Ibrahim is part of the studio team at 3X Capital.
Ibrahim works inside 3X Studio, the in-house team behind the films, photography, campaigns and day-to-day operations that carry the 3X Capital brand.
Role, experience and the full story will be added here shortly.
Most property marketing tells you what a development has. Divisha Sharma is more interested in why anyone should care.
With a year and a half in Dubai's real estate industry, she manages 3X Capital's social media presence as Marketing Executive — creating the content and campaigns that strengthen the brand, showcase new developments, and keep the audience connected to what the company is doing.
Her instinct is for storytelling. Divisha treats a launch as a story worth telling rather than an announcement worth posting, looking for the angle that makes a development worth stopping for and the framing that turns market information into something people genuinely want to read.
That matters in a category where most content sounds the same. Her work keeps the audience informed on real market opportunities while giving 3X Capital a voice that sounds like a company worth talking to.
She brings real enthusiasm to it, and it shows in the output — consistent, engaging, and always building toward something larger than a single post.
Early in her career and already shaping how thousands of people first encounter the brand, Divisha is one to watch.
In investment advisory, every claim a company makes eventually has to be supported by a number. Sreejith is the person who makes sure those numbers hold.
Six-plus years of specialist expertise have made him the most financially structured mind in the business. He leads financial management at 3X Capital by designing the systems, maintaining the records, and ensuring that every figure reaching leadership or an investor is accurate, timely, and fully defensible. High-net-worth clients look closely at this business, and what they find is his work.
The rarer part is that none of that precision makes him difficult to talk to. Sreejith explains complex financial positions in language a colleague can actually use — clear where finance is usually confusing, approachable where it is usually intimidating. Nobody avoids a conversation with him, which in this role counts for a great deal.
His energy carries through the office as well. Colleagues and partners describe the same easy, friendly, genuinely positive presence, holding steady through deadlines and scrutiny alike.
Exacting with numbers, generous with people. Sreejith gives 3X Capital a financial foundation it can build on.
Leadership can only move as fast as the person managing everything around it. At 3X Capital, that person is Lisa.
As Executive Assistant she supports the executive team directly — managing calendars and priorities, handling stakeholder communications, preparing what leadership needs before they ask for it, and keeping projects moving between the people responsible for them.
She also runs the office. Business administration, records, supplier coordination, and the daily operations of the workplace all sit with her, which means the environment simply works and nobody has to think about why.
What sets her apart is that she looks for the upgrade. Where most people accept a slow task, Lisa finds a technology-driven solution that removes it, and those small wins compound quietly across the year.
Her position also makes her a natural connector: creative, advisory, and operational teams all pass through her, and she makes sure information reaches the people who need it rather than stopping at a department line.
Two years in, Lisa is the reason leadership spends its time on decisions instead of logistics.
Preet Kaur builds the systems the rest of the company runs on.
As Office and Operations Manager she brings over eleven years across business operations, hospitality, executive support, and real estate — a background that has shown her how very different businesses run, and where they usually break.
Her focus is the business itself: how work moves through it, where performance is lost, and what structure would fix it. She designs the processes teams follow, measures whether they are working, and rebuilds them when they are not. Her approach is strategic and data-driven, and her attention to detail catches problems while they are still small enough to be cheap.
She also works closely with leadership on decisions that need operational reality behind them — headcount, capacity, cost, and how quickly the company can actually deliver on what it promises.
Hospitality left its mark, too. With Preet, efficiency never comes at the cost of how clients and stakeholders are treated.
The company moves quickly because someone built it to. That someone is Preet.
A property that is not compliant is not for sale. Sherilyn makes sure that never becomes a problem.
With three years as a Real Estate Admin and Listing Coordinator, she manages listings end to end across the UAE's major platforms, including Property Finder and Bayut — the shopfronts where most buyer journeys actually begin.
Her work covers the parts of the business that only get noticed when they go wrong: coordinating permits, securing Trakheesi approvals, and preparing contracts. She supports the agents through the full listing and selling process, clearing the paperwork so they can stay focused on clients.
Accuracy is her signature. Sherilyn is known for precision, efficiency, and an eye for detail that catches a discrepancy long before a regulator or a client could. Every property she handles is published correctly, fully compliant, and set up for maximum visibility.
It is demanding, exacting work that rarely gets applause, and she does it consistently well.
Because of Sherilyn, 3X Capital's listings go live cleanly, stay compliant, and reach the right audience.